VILED's New Spring 2025 Campaign: An Inspiring Manifesto of Female Friendship and Fashion

A large collection of trends and sincere emotions in the new spring season.

Remember the famous saying of Greek philosophers: "Tell me who your friends are, and I will tell you who you are"? It is generally accepted that work, family, upbringing, cultural background and experience determine our lifestyle and wardrobe. But what about girlfriends? After all, their selfless support, constant advice, shared life stories, uncontrollable laughter and experiences largely shape us. And how we perceive our reflection in the mirror. Friends help us become bolder and dream bigger. Think right now to whom you will happily brag about a new purchase, whom you will invite to go shopping or whom you will send a link to an item you like in an online store.

In its spring 2025 campaign, VILED continues to develop the theme of the multifaceted personality, which it started in winter. This time, we reveal a new side to our clients – the side of friendship.

The heroines of the VILED spring 2025 campaign are five influencer friends: Aziza Aybadullina, Anastasia Dirksen, Karla Ergalieva, Aizhan Asemova and Altynai Ural. None of them are afraid to be different, multifaceted and real. So much so that they didn’t even have to “invent” anything on camera — the girls were just themselves, happily trying on trends, chatting and endlessly complimenting each other.

The philosophy of sisterhood is close to the world's catwalks. Designers one after another emphasize the strong bonds of female friendship and draw inspiration from women's stories. This is clearly "spoken" by the pink color, which has been in fashion for the fourth season in a row. This is also the safari style with desert shades and thin suede items, which were adored by Yves Saint Laurent, who idolized his girlfriends. Voluminous, deconstructed denim symbolizes unstoppable ambitions and new horizons. And luxurious evening dresses are the embodiment of achievements and status. In this campaign, the rose print is especially close to us. After all, for many brands, this flower personifies a woman: gentle, attractive, but with "thorns" - character.

Together with famous heroines, this spring VILED calls: create new images that reflect your individuality and emphasize your unique beauty. Women's creativity knows no bounds!Together with famous heroines, this spring VILED calls: create new images that reflect your individuality and emphasize your unique beauty. Women's creativity knows no bounds!