Fragrance

Yves Saint Laurent Y Le Parfum is a men’s fougère fragrance launched in 2021. It is a deep, intense interpretation of the iconic Y, enriched with bold and vibrant notes. Sensual, luxurious, daring, and masculine, it is designed for men who are not afraid of challenges in their pursuit of self-realization. It comes as no surprise that Lenny Kravitz, a symbol of masculinity, individuality, and talent, was chosen as the face of the fragrance. The composition is built on a contrast of white and black notes: a white accord of sage and geranium set against a dark woody-amber base. The assertive opening features aldehydes, bergamot, green apple, and a spark of spicy ginger. The heart reveals a refined trio of aromatic lavender, earthy geranium, and herbaceous sage. The contrast continues in a dark, smoky base of cedarwood, incense, and patchouli, enhanced by a subtle gourmand touch of tonka bean. Dominant notes: lavender, geranium, cedarwood.