Fragrance

PARADIGME is the new men’s eau de parfum from Prada, crafted to deliver a refined and sensual experience. The perfumers have reimagined the traditional fragrance pyramid, which typically begins with fresh, bright top notes and dries down to a warm, lasting base. PARADIGME is built from the bottom up in an inverted olfactory pyramid, echoing the tactile slant of the iconic triangular logo featured on the bottle. It opens with the warm sensuality of Amber Wood, intertwined with Bourbon Geranium redefined through floral rosy facets, and unexpectedly reveals a burst of refreshing Calabrian Bergamot at its heart.