VILED opens the most multifaceted autumn-winter season

Every person is like a diamond - he has many sparkling sides. Each of these facets is unique and can symbolize a certain side of our character, our tastes, desires and talents.

Subconsciously, while shopping, we “look for ourselves” every time. We try to find a reflection of our lifestyle in clothing and accessories, cosmetics and home furnishings. Something that best emphasizes our style and, at the same time, shows the complexity of nature.

Reflecting all the versatility of a client’s character and interests within a mono-brand boutique can be very difficult. After all, each brand strictly adheres to its own DNA and storytelling style, cultivates only certain strengths and limits the set of trends with which it works. And, therefore, it limits our choice. Only individual “points of contact” arise.

VILED is proud that over its long history the company has acquired a rich pool of partners and a stunning range of products. The VILED universe unites premium class clothing and accessories boutiques in Kazakhstan, exclusively represents leading jewelry and watch houses from around the world, and is a distributor of unique cosmetics and niche perfumes. Such an extensive eco-system makes it possible to reveal hundreds, even thousands of facets of each person, emphasizing individuality in the smallest detail. From trendy items and fashion accessories to custom-made jewelry and fragrances like no other. The VILED advertising campaign for the fall-winter 2024/25 season under the symbolic title “Multifaceted Style” is dedicated to this versatility of a person.

Arshat Baktygali, Director of Marketing and Customer Care Departments at VILED: “The Kazakhs have a very cool proverb: Segiz kyrly, ber syrly. It can be translated as: a person has many sides, many talents, but the essence, the inner core is one. Versatility allows a person to develop, be versatile, reveal himself, understand his potential and his capabilities. But at the same time, don’t lose yourself. This concept has a deep philosophical meaning. We wanted to tell our customers about this in the autumn-winter season 2024/25.”