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How was the presentation of Chopard jewelry in Almaty

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On New Year's Eve, representatives of the legendary jewelry house flew to Kazakhstan at the invitation of VILED to personally present the new collection.

In the December pre-New Year bustle, a series of bright social evenings and the ongoing search for surprise gifts, VILED arranged a special day for its partners and fashionable friends. At our personal invitation, important guests from the Swiss brand Chopard arrived in Almaty. It turned out to be a busy and precious day, including morning and evening events.

At the famous Chopard boutique in Esentai Mall, in the company of friends and VILED ambassadors, PR director Leticia Araujo personally demonstrated jewelry from the new Ice Cube collection.

The face of the advertising campaign worldwide is supermodel Bella Hadid. Together with her, the House enters a new era. The Ice Cube collection still follows the elegant and refined laws of the jewelry heritage, but the new playful and democratic design of the jewelry declares a serious step towards the accessibility of diamond jewelry. Ice Cube jewelry is devoid of pretentiousness and excessive pathos. It is created for everyday life and perfectly meets the needs of the zoomer generation.

The collection includes thin bracelets, as if made of ice cubes; noticeable hoop earrings of different diameters; rings that can be combined with each other and worn on different phalanges; miniature pendants, as well as the absolute favorite - a clip-cuff. Particular attention is paid to materials: all Chopard products are made of "ethical" gold.

How was the presentation of Chopard jewelry in Almaty

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