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The Main Styling Trick of 2025: Wearing Clothes Backwards

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A stylistic trick that many famous brands have resorted to during the past four Fashion Weeks. Why do world designers suggest wearing familiar things upside down? Is it possible to implement this trend in real life, or does its magic only work on the catwalk?

The marathon of the four main Fashion Weeks &mdash; New York, London, Milan and Paris &mdash; is over. After such a race, buyers and editors urgently need a vacation. And although we still have to buy the catwalk items for the fall-winter 2025/2026 season, and brands have to sew them, you can try some of the trends presented at the shows right now. For example, take a trench coat, shirt, dress or coat with buttons and... wear them backwards! Bold? Definitely! But this is exactly the kind of styling trick that many brands are offering today &mdash; from classic luxury to underground streetwear. Why? The reasons range from historical references and surrealism to experiments with cuts and symbolism.

The idea of ​​wearing clothes backwards is certainly not new. Many innovative concepts in fashion can be traced back to the legendary Belgian Martin Margiela, founder of Maison Margiela. His influence remains powerful even years after he left the industry. This season, designers once again turned to the aesthetics of the 1990s, when Margiela and Rei Kawakubo deconstructed clothes: leaving raw edges, showing the &ldquo;skeleton&rdquo; of the products and transforming silhouettes. It became a kind of rebellion of visionary designers, their response to the glossy fashion of the 1980s. As Kawakubo said in an interview with Vogue in 1992: &ldquo;Too much importance is attached to smooth, polished images. I wanted to rethink traditional ideas about beauty. I think people don&rsquo;t want to follow the rules anymore.&rdquo; It was a manifesto against the perfect cut, a rejection of standardized appearance and an opportunity to express yourself through clothing.

This principle is still relevant today, when designers are looking for an alternative to the sometimes too perfect images from Instagram. In the era of increased digital visibility, it is becoming more difficult to stand out. Wearing things backwards helps change the perception of the usual, forcing you to look at your wardrobe (and even life!) differently.

Кожаный двубортный тренч

The trend with upside-down shirts and coats won over many after the shows of Dries Van Noten and Duran Lantinac last season. But in 2025, this stylistic technique will obviously reach its culmination. It has already been picked up by stars: for example, at the Patou show in Paris, actress and street style icon Katie Holmes appeared in a blue office shirt peeking out from under an unbuttoned patent brown trench coat and put on backwards. The collar was raised, creating a high, spectacular neckline.

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Каждый бренд предложил свое видение этого тренда, адаптируя его под эстетику коллекции. Dior Men представил строгие классические образы с неожиданными деталями: пальто с застежками на спине, повязанное вокруг талии. Это создало элегантный, но при этом авангардный силуэт.&nbsp;

Шерстяное пальто Herwin

The sensation of Paris Fashion Week was Zomer, a brand by Tatarstan designer Daniyal Aituganov and stylist Imra Asha. He bet on streetwear: patent leather coats worn backwards and granny-style coats that looked like they were simply pressed against the body looked especially impressive. The collection turned out to be fresh, bold and aimed at the younger generation.

Шерстяное пальто

The prestigious Givenchy, under the new leadership of Sarah Burton, presented a minimalist collection with elements of romanticism. Among the key items were a coat with a fastening on the back, dresses with offset details. This approach allowed to create the aesthetics of a new "eccentric Audrey Hepburn" using familiar forms.

Mrs. Prada went even further in rethinking the classics, offering sweaters with deep cutouts on the back, trench coats worn backwards, and skirts with inverted belts. As if the owner of these things was dressing in pitch darkness. Despite the catwalk and intricate nature of the trend, it is easy to implement into the wardrobe. A couple of simple tricks are enough to add a fashionable accent to the image. The first is to buy an oversized shirt and try it on backwards. If you leave the top buttons unbuttoned, you will get an elegant look with an open back, and a fully buttoned version will create a more formal silhouette that looks great with a jacket. The second is inverted outerwear. Even fitted coats or elongated jackets can be safely turned with the fasteners on the back. It is only important to combine them with basic and formal items in calm shades.

The main advantage of this trend is that you don&rsquo;t need to buy special clothes to adapt it. It&rsquo;s enough to look at familiar things differently and try wearing them in a new format. The future of fashion really is in inverted silhouettes.

The Main Styling Trick of 2025: Wearing Clothes Backwards

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