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How to Lead Luxury Brand Loro Piana at 29? Look at Frederic Arnault

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The Italian luxury brand and strong partner VILED is taking a course towards rejuvenation. What awaits the favorite brand of presidents, billionaires, aristocrats and wealthy Kazakhs?

Changes are coming to Loro Piana. At the end of the Fashion Week marathon, it was announced that 29-year-old Frederic Arnault has become the new CEO of the legendary Italian brand. The appointment is no less important than the change of designer in other fashion houses. We tell you why.

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Firstly, the originally family-owned premium brand is now being &ldquo;passed down by inheritance&rdquo; &ndash; at the helm of the company is now one of the youngest sons of the head of LVMH and one of the richest people in the world, Bernard Arnault, Frederic.

Secondly, the new CEO is &ldquo;indecently&rdquo; young for a billion-dollar business &mdash; he is not even 30 years old, which may indicate the growing ambitions of the brand. The Italians, known for their exclusive fabrics and high-quality products made of cashmere, wool and leather, are expanding the scale of their influence. Now LVMH is focusing not only on the traditional status audience and old money, but also on a younger generation. Let's see how this will affect the design of future collections, the theme of collaborations and the faces of campaigns.

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Speaking of Loro Piana's friends and muses. Perhaps soon she will be represented by Korean idols. After all, for several years now, the social circles have been discussing Frederic Arnault's affair with the K-pop star Lisa from Blackpink, who always supports brands that are within her boyfriend's sphere of influence.

For Frederic himself, who previously headed exclusively the watch division of LVMH (TAG Heuer, Hublot, Zenith), the appointment to Loro Piana is a new important stage in his career and an entry into the fashion and leather goods segment. He will officially take up the post on June 10, 2025. The new CEO of Loro Piana is part of a tectonic shift in the fashion industry aimed at preparing the next generation of managers and clients.

How to Lead Luxury Brand Loro Piana at 29? Look at Frederic Arnault

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