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In a Certain Kingdom: Monnalisa's Shop-in-Shop Opens in Saks Fifth Avenue in Almaty

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Fashionable from the cradle. Premium Italian children's brand is now fully represented in Kazakhstan thanks to Viled Group

If you think that all princesses come from fairy tales or European aristocracy, the fashion industry has something to say. Many of today's young princesses "come from" Monnalisa, the iconic children's brand that dresses its clients with such love and style that royalty would be jealous.

We were lucky to attend several events of the brand in Italy - shows that traditionally take place in Florence as part of the Pitti Bimbo exhibition, the children's analogue of Fashion Week. These shows can compete with adult shows in terms of scale and composition of the audience. We remember how, to present one of the collections, the brand created an entire fictional underwater world - with jellyfish, seaweed and fairy-tale creatures. At such moments, you understand that style and the habit of treating fashion, and therefore yourself, as art, really are formed from an early age. And how great that now these things can be purchased in your hometown.

Джинсовая куртка с вышивкой

Monnalisa boutiques and corners are presented in the largest fashion capitals and such legendary department stores as Harrods, Lafayette, El Corte Ingles, and now in Saks Fifth Avenue Almaty. Moreover, it was in Kazakhstan that the brand presented a new concept of its shop-in-shop, which it plans to implement worldwide. This is a new color palette and space design - more modern, ergonomic and inspiring for trying on and shopping. Thomas Bessi, a representative of the Monnalisa brand, flew in especially for the opening of the new space in Almaty. He personally told about the new collection, which, on the one hand, presents timeless items with a floral print, and on the other - trendy models such as capes, embroidered jeans and basket bags with bows.

Плетеная сумка-тоут

Солнцезащитные очки со стразами

One of the themes for spring/summer 2025 is butterflies, Thomas said: "They symbolize the metamorphosis, the changes that occur in nature with the arrival of spring." The collection includes outfits for special occasions - weddings, celebrations, as well as everyday items. For example, acid-wash jeans with a white hoodie.

Special attention in the new Monnalisa space in Almaty is given to the display case with clothes for newborns. There are denim overalls with delicate floral appliqu&eacute;s, pink bodysuits and dresses with frills for the first birthday. And even tiny handbags, which could well become the first fashion purchase. "You are never too young for a beautiful accessory, right?" the Italian concludes with a smile.

Балетки с аппликацией

About the Monnalisa brand A short excursion into the history of the brand, if you are not familiar with it yet. Monnalisa appeared in the heart of Tuscany, where eternal art intertwines with ancient crafts and the tradition of handicrafts. Piero Iacomoni and Barbara Bertocci founded the brainchild brand in Arezzo in 1968, and from the first years it became a symbol of children's high fashion. The designers find inspiration for their collections in kind Italian parables, famous magical stories like "Alice in Wonderland", as well as in the beauty of nature. All this helps to form the so-called fashion empathy in children and is capable of touching any parent's heart. Each product is created with special attention to detail and using the best materials - silk, cotton, tulle. This allows the brand to remain the leader among premium and specialized brands of children's clothing (without adult satellite brands) for more than half a century. The range includes items for children from 3 months to 16 years old.

In a Certain Kingdom: Monnalisa's Shop-in-Shop Opens in Saks Fifth Avenue in Almaty

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