Designer

A French fashion brand for men and women. Its founder and creative director, the young Simon Porte Jacquemus, is a hope not only for French but also for global independent fashion. Minimalism, asymmetric cuts, large pleats, bold colors, pastel tones, and loose silhouettes form the foundation of all his collections. For the designer, beauty lies in simplicity, which holds the core meaning of his creative work. Jacquemus has breathed new life into wide-brimmed straw hats, and his creation, the mini bag Le Chiquito, can be seen in the hands of many celebrities and fashionistas around the world, at any time of year. Simon also surprises with the uniqueness of his advertising campaigns. His shows are discussed just as much as those of the most famous leaders in the fashion industry, as Jacquemus turns each of his runway presentations into a true spectacle.